How have election campaign strategies evolved over the past 15 years to shape today's political landscape? This special collection of articles from our journal, Parliamentary Affairs, highlights the increasing sophistication and personalisation of national and constituency-level campaigns. It explores how political parties target key voter groups, leverage constituency visits from party leaders for electoral gains, and increasingly rely on digital campaigning.
Caitlin Milazzo & Joshua Townsley (2018)
The personal attributes of prospective parliamentary candidates (PPCs) feature prominently in general election campaign materials. Using a dataset of 3,700+ leaflets this article explores the conditions under which messages emphasising the personal characteristics of candidates appear in election campaign materials.
Alia Middleton (2018)
What strategic choices shape campaign visits by party leaders? Drawing on interviews with local party campaigners during the 2017 general election, this article sheds light on the organisation of these visits and their impact on local campaigns.
Maria Sobolewska, Edward Fieldhouse & David Cutts (2012)
Do parties campaign more intensively in high ethnic density areas and do minorities outside these areas receive less attention from party campaigns? Political parties are sometimes accused of taking racial and ethnic minority voters for granted in Britain. This article explores the relationship between party campaigning, individual mobilisation, and ethnic population density.
Justin Fisher, Ron Johnston, David Cutts, Charles Pattie & Edward Fieldhouse (2013)
Do local party volunteers make a difference in elections? Using candidate spending data and extensive survey responses from election agents in the 2010 British general election this research evaluates the impact of campaign expenditure and voluntary labour. The findings suggest that while campaign spending influences electoral results, voluntary efforts can offset some of these effects.
Sam Power and Ben Mason (2021)
Does online campaigning lead to echo chambers, tuning out dissenting voices? Are political parties focusing their online campaigns on easily persuadable electorates - chasing votes as much as mobilising supporters? This research draws on Facebook's Ad Archive to analyse the main parties' online campaign activity in the 2019 general election.
Katharine Dommett and Luke Temple (2018)
Digital technology has changed the nature of political campaigns. This research analyses the 2017 digital campaign, including the emergence of satellite campaigns like 'Campaign Together', to explore how digital media is reconfiguring party-related engagement and campaign strategies. What are the implications for parties' organisational structures, practices and behaviour as well as public expectations of campaigning?
Dominic Wring and Stephen Ward (2010)
The 2010 election was one of the most competitive campaigns of recent decades. What influence did the first ever leaders debates have on the campaign and outcome of the election? Did press endorsements make much difference to the campaign? And given the hype about an internet election did e-campaigning make any difference to the campaign?
In another extraordinary chapter in a series of dramatic recent contests, Boris Johnson's Conservative Party turned prolonged parliamentary stalemate into a decisive overall majority. The Conservatives' victory saw the demolition of much of Labour's 'red wall' of seemingly impregnable seats. This volume explains how and why this happened.
Widespread assumptions of a Conservative coronation rather than a contest were confounded as Theresa May mislaid her majority and a hung Parliament emerged. The campaigns, policies and leaderships of the parties are analysed; the targeting of the youth and women's vote are assessed; and the parties use of traditional and digital media is explored.
The outcome of this extraordinary general election surprised many analysts. This volume offers a detailed analysis of the overall result as well as the individual contests in each of the four nations. It provides a comprehensive assessment of the strategy, finance and performance of the parties, and explores key issues such as the economy and migration.
This volume explores the ideas and fortunes of the main parties, discusses the impact of new campaign features, notably the leadership debates, and examines the key issues which featured in the campaign. How the Conservative-Lib Dem coalition was formed is explored, and there is analysis of whether coalitions are likely to be less exceptional in future.
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The Private Members’ Bill (PMB) ballot for this Session has been drawn, giving 20 MPs the opportunity to introduce a law of their choice. Potential bills could include proposals such as assisted dying, but what are the real chances of success? We talk to PMB expert, Dr. Daniel Gover, to understand the value of these bills and what to watch out for in the coming months.
It's a busy first week back after the Summer recess. Backbench MPs will be hoping they get drawn in the Private Members' Bill ballot. Meanwhile they will be lobbied for support by dozens of candidates hoping to chair Select Committees. Conservative MPs will also face heavy lobbying from their party leadership candidates. The first Government Bills should complete their passage through the House of Commons but more attention is likely to focus on the Government's changes to Winter Fuel Payments for pensioners.
How is a King’s Speech crafted? What really happens behind the doors of the Parliamentary Business and Legislation Cabinet Committee? How have parliamentary tactics on legislation evolved and what new tactics might MPs employ when facing a Government with such a commanding majority? In this episode we discuss the art and strategy of law-making with Nikki da Costa, former Director of Legislative Affairs for two Conservative Prime Ministers in 10 Downing Street.
Before the General Election, the Government rushed through legislation - in the form of two Statutory Instruments - to temporarily restrict the supply of 'puberty blockers' to under-18s for gender dysphoria. One of those Instruments has now been the subject of a judicial review, before MPs have had any opportunity to consider it. Reasonable people can hold different views on the policy merits, but the way that a policy of such political and legal salience was implemented demonstrates some of the anomalies and weaknesses in the delegated legislation system – particularly how the parliamentary calendar can undermine MPs’ role in scrutinising such Instruments - and why the system needs reform.
This week's bruising Commons exchange between the Chancellor, Rachel Reeves, and the man she replaced at the Treasury, Jeremy Hunt, is just the opening encounter in what promises to be a long running parliamentary battle over the state of the public finances. MPs can expect to be asked to approve extra spending Estimates in the autumn, and there'll be a Budget and a full-scale Comprehensive Spending Review as well.
